Nikki Jones, the Shropshire native whose vision lies behind the egyptiancollectibles.com concept is a self-confessed Egyptophile with a formidable and go-getting creative pedigree.

Nikki, who readily admits that she is no fan of the UK's rain lashed climate, fled gratefully to Cairo upon graduating from University. She began life there as a British Embassy cook, moving swiftly on to found her own business as a catering "fixer" at diplomatic functions.

Sick of fending off drunken cultural attaches, she moved into publishing, spending 6 years managing three shops for an Egyptian bookseller. Craving challenges, she then set up a printing company, which included building a printing press factory.

After 8 years in Egypt, Nikki returned to England determined to put her business acumen and local knowledge to work.

The result is Egyptian Collectibles a business dedicated to bringing the beautiful crafts of Egypt into your home. The web site has been online since early 2001 and has gained a loyal customer base. The QVC Shopping channel in Europe have also spotted the desirability of GENUINE Egyptian Crafts and Egyptian Collectibles have been booked for regular appearances.

Nikki Jones is at the vanguard of the new breed of innovative and intrepid visionaries who are revolutionising the traditional marketplace and adding a fresh facet to the
e-commerce sphere now opening up.